About
Highly accomplished Digital Marketing professional with a proven track record of driving growth across diverse sectors by integrating marketing, technology, and analytics. Passionate about transforming businesses through robust content management and strategic audience engagement. Leverages a curious, detail-oriented approach to identify opportunities and enhance organizational strengths, consistently delivering measurable improvements in sales and productivity.
Work
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Summary
Managed loss prevention initiatives, contributing to operational efficiency and asset protection within a retail environment.
Highlights
Implemented security protocols that reduced inventory discrepancies by a notable percentage, minimizing financial losses.
Conducted detailed investigations into theft and fraud cases, recovering assets and enhancing store profitability.
Collaborated with store management to identify high-risk areas and develop targeted prevention strategies, improving security awareness.
Analyzed data to detect patterns of loss and recommend actionable solutions, contributing to a safer retail environment.
Colombia
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Summary
Led creative vision and strategy for a diverse portfolio of clients, driving brand development and market engagement.
Highlights
Directed the development and execution of over [Number] successful creative campaigns, significantly enhancing client brand visibility and market share.
Managed cross-functional creative teams, fostering an environment of innovation that consistently delivered high-quality, impactful content.
Developed comprehensive creative strategies, integrating digital marketing and web design principles to achieve client business objectives.
Oversaw project lifecycles from concept to completion, ensuring adherence to timelines and budget while exceeding client expectations.
Colombia
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Summary
Executed end-to-end digital marketing strategies, combining technical expertise with creative campaign management to drive online growth.
Highlights
Developed and optimized full-stack digital marketing campaigns, integrating SEO, SEM, social media, and email marketing to increase online presence.
Managed website development and content strategy, improving user experience and conversion rates by [Percentage] through A/B testing and analytics.
Utilized data analytics tools to monitor campaign performance, adjusting strategies in real-time to maximize ROI and achieve key performance indicators.
Collaborated with sales teams to align marketing efforts with business goals, resulting in a measurable increase in lead generation and customer acquisition.
Bogotá, Distrito Capital, Colombia
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Summary
Provided expert digital marketing consultation, guiding clients through strategic planning and implementation to achieve their business objectives.
Highlights
Advised multiple clients on comprehensive digital marketing strategies, leading to an average increase of [Percentage] in online engagement and sales.
Developed tailored SEO and content marketing plans, significantly improving organic search rankings and website traffic for client portfolios.
Conducted in-depth market research and competitive analysis to identify growth opportunities and refine digital strategies.
Trained client teams on best practices for digital campaign management and analytics interpretation, fostering internal capabilities.
Bogotá, Distrito Capital, Colombia
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Summary
Led comprehensive marketing operations, overseeing strategy, team management, and campaign execution to drive brand growth and revenue.
Highlights
Spearheaded the development and implementation of a multi-channel marketing strategy, increasing brand awareness by [Percentage] and customer acquisition by [Percentage].
Managed a marketing budget of [Amount] and optimized spend to achieve a [Percentage] improvement in marketing ROI.
Built and mentored a high-performing marketing team, enhancing productivity and fostering a collaborative environment.
Leveraged data-driven insights to refine marketing funnels and customer journeys, contributing to a significant uplift in conversion rates.
Colombia
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Summary
Designed, developed, and managed web pages, optimizing for SEO and effective content delivery to enhance online presence.
Highlights
Developed and launched over [Number] responsive websites, enhancing user experience and improving site performance metrics.
Implemented advanced SEO strategies, resulting in a [Percentage] increase in organic search traffic and improved keyword rankings.
Managed end-to-end web content, ensuring high-quality, engaging material that aligned with brand messaging and marketing objectives.
Collaborated with cross-functional teams to integrate web development with broader digital marketing initiatives, driving cohesive online strategies.
Bogotá D.C., Distrito Capital, Colombia
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Summary
Directed marketing campaigns and strategies, focusing on emerging trends to drive market growth and brand visibility.
Highlights
Orchestrated and optimized multi-channel marketing campaigns, achieving a [Percentage] increase in lead generation and customer engagement.
Utilized advanced analytics to measure campaign effectiveness, providing actionable insights that improved ROI by [Percentage].
Identified and integrated emerging marketing trends and technologies, keeping the brand at the forefront of the industry.
Managed strategic partnerships and external agencies, expanding market reach and enhancing campaign execution.
Colombia
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Summary
Managed and optimized digital accounts, providing strategic advice on brand potential and social media presence.
Highlights
Developed and executed social media strategies that increased community engagement by [Percentage] across multiple platforms.
Provided expert consultation on brand positioning and digital presence, enhancing the company's online reputation and reach.
Managed content creation and scheduling for digital accounts, ensuring consistent brand messaging and audience interaction.
Analyzed social media performance metrics to identify trends and optimize content, contributing to a [Percentage] growth in followership.
Colombia
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Summary
Provided specialized consultation on communication platforms, focusing on email marketing automation and mass mailing programs.
Highlights
Trained clients on the effective use of Mautic and Bitrix for marketing automation, enhancing their internal capabilities.
Programmed and executed mass email campaigns, optimizing delivery rates and recipient engagement for client initiatives.
Developed best practices for email marketing, ensuring compliance and maximizing campaign reach and impact.
Provided strategic insights on leveraging communication tools to improve customer relationships and drive conversions.
Meta, Colombia
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Summary
Consulted on social media management, digital design, and tourism-focused digital strategies to enhance market presence.
Highlights
Developed and implemented digital strategies specifically for the tourism sector, increasing online visibility and engagement for local businesses.
Provided comprehensive social media management advice, leading to a [Percentage] growth in audience interaction and brand loyalty.
Designed compelling digital assets and campaigns that resonated with target audiences, enhancing brand perception.
Analyzed market trends to recommend innovative digital solutions, contributing to the competitive advantage of tourism clients.
Bogotá D.C., Distrito Capital, Colombia
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Summary
Executed high-impact publications and marketing plans, fostering community engagement and brand growth.
Highlights
Created and distributed high-impact digital publications, significantly increasing audience engagement and brand reach.
Developed and executed comprehensive marketing plans tailored to brand objectives, resulting in measurable improvements in online presence.
Managed online communities, fostering positive interactions and responding to inquiries to build brand loyalty.
Analyzed content performance and audience feedback to refine strategies, optimizing future publications for maximum impact.
Bogotá D.C., Distrito Capital, Colombia
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Summary
Performed preventive maintenance and installation of large automatic door motors for commercial clients.
Highlights
Conducted preventive maintenance on complex electrical systems for automatic doors, ensuring optimal functionality and reducing downtime.
Installed and configured motors for large-scale automatic doors in prominent commercial establishments, including Cine Colombia and Falabella.
Diagnosed and resolved technical issues efficiently, minimizing operational disruptions for clients.
Adhered to strict safety protocols and industry standards during all maintenance and installation procedures.
Venezuela (Bolivarian Republic of)
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Summary
Maintained and repaired industrial electrical systems within a large-scale petroleum operation, ensuring continuous functionality and safety.
Highlights
Performed routine maintenance and troubleshooting on critical industrial electrical equipment, ensuring operational continuity for [Number] years.
Diagnosed and repaired complex electrical malfunctions, significantly reducing equipment downtime and preventing costly production delays.
Adhered to stringent safety regulations and protocols, contributing to a secure working environment and minimizing industrial accidents.
Collaborated with engineering teams to implement system upgrades and improvements, enhancing overall plant efficiency and reliability.
Languages
Spanish
English
Skills
Digital Marketing
SEO, SEM, Content Marketing, Email Marketing, Social Media Marketing, Campaign Management, Marketing Strategy, Market Research.
Web Development
Web Design, Wordpress, HTML, CSS, Website Optimization, UX/UI Principles.
Analytics & Data
Business Statistics, Data Analysis, Google Analytics, KPI Tracking, Reporting, A/B Testing.
Communication & Consulting
Customer Service, Client Management, Strategic Consulting, Brand Storytelling, Cross-functional Collaboration, Public Relations.
Leadership & Management
Creative Direction, Team Leadership, Project Management, Strategic Planning, Operational Efficiency.
Technical Skills
Mautic, Bitrix, Google Spreadsheets, Cybersecurity Fundamentals, Industrial Electrical Systems, Preventive Maintenance.