Gregwhatt Kevin Avila Gonzalez

Digital Marketing & Web Design Professional | Sales & Productivity Growth Strategist
79912, El Paso, US.

About

Highly accomplished Digital Marketing professional with a proven track record of driving growth across diverse sectors by integrating marketing, technology, and analytics. Passionate about transforming businesses through robust content management and strategic audience engagement. Leverages a curious, detail-oriented approach to identify opportunities and enhance organizational strengths, consistently delivering measurable improvements in sales and productivity.

Work

Ross Stores, Inc.
|

Loss Prevention Specialist

US

Summary

Managed loss prevention initiatives, contributing to operational efficiency and asset protection within a retail environment.

Highlights

Implemented security protocols that reduced inventory discrepancies by a notable percentage, minimizing financial losses.

Conducted detailed investigations into theft and fraud cases, recovering assets and enhancing store profitability.

Collaborated with store management to identify high-risk areas and develop targeted prevention strategies, improving security awareness.

Analyzed data to detect patterns of loss and recommend actionable solutions, contributing to a safer retail environment.

Delta Creativo
|

Creative Director

Colombia

Summary

Led creative vision and strategy for a diverse portfolio of clients, driving brand development and market engagement.

Highlights

Directed the development and execution of over [Number] successful creative campaigns, significantly enhancing client brand visibility and market share.

Managed cross-functional creative teams, fostering an environment of innovation that consistently delivered high-quality, impactful content.

Developed comprehensive creative strategies, integrating digital marketing and web design principles to achieve client business objectives.

Oversaw project lifecycles from concept to completion, ensuring adherence to timelines and budget while exceeding client expectations.

Branddu
|

Full Stack Digital Marketer

Colombia

Summary

Executed end-to-end digital marketing strategies, combining technical expertise with creative campaign management to drive online growth.

Highlights

Developed and optimized full-stack digital marketing campaigns, integrating SEO, SEM, social media, and email marketing to increase online presence.

Managed website development and content strategy, improving user experience and conversion rates by [Percentage] through A/B testing and analytics.

Utilized data analytics tools to monitor campaign performance, adjusting strategies in real-time to maximize ROI and achieve key performance indicators.

Collaborated with sales teams to align marketing efforts with business goals, resulting in a measurable increase in lead generation and customer acquisition.

DevWear
|

Digital Marketing Consultant

Bogotá, Distrito Capital, Colombia

Summary

Provided expert digital marketing consultation, guiding clients through strategic planning and implementation to achieve their business objectives.

Highlights

Advised multiple clients on comprehensive digital marketing strategies, leading to an average increase of [Percentage] in online engagement and sales.

Developed tailored SEO and content marketing plans, significantly improving organic search rankings and website traffic for client portfolios.

Conducted in-depth market research and competitive analysis to identify growth opportunities and refine digital strategies.

Trained client teams on best practices for digital campaign management and analytics interpretation, fostering internal capabilities.

preetishop
|

CMO

Bogotá, Distrito Capital, Colombia

Summary

Led comprehensive marketing operations, overseeing strategy, team management, and campaign execution to drive brand growth and revenue.

Highlights

Spearheaded the development and implementation of a multi-channel marketing strategy, increasing brand awareness by [Percentage] and customer acquisition by [Percentage].

Managed a marketing budget of [Amount] and optimized spend to achieve a [Percentage] improvement in marketing ROI.

Built and mentored a high-performing marketing team, enhancing productivity and fostering a collaborative environment.

Leveraged data-driven insights to refine marketing funnels and customer journeys, contributing to a significant uplift in conversion rates.

Bescolombia
|

Web Page Specialist

Colombia

Summary

Designed, developed, and managed web pages, optimizing for SEO and effective content delivery to enhance online presence.

Highlights

Developed and launched over [Number] responsive websites, enhancing user experience and improving site performance metrics.

Implemented advanced SEO strategies, resulting in a [Percentage] increase in organic search traffic and improved keyword rankings.

Managed end-to-end web content, ensuring high-quality, engaging material that aligned with brand messaging and marketing objectives.

Collaborated with cross-functional teams to integrate web development with broader digital marketing initiatives, driving cohesive online strategies.

Questips
|

CMO

Bogotá D.C., Distrito Capital, Colombia

Summary

Directed marketing campaigns and strategies, focusing on emerging trends to drive market growth and brand visibility.

Highlights

Orchestrated and optimized multi-channel marketing campaigns, achieving a [Percentage] increase in lead generation and customer engagement.

Utilized advanced analytics to measure campaign effectiveness, providing actionable insights that improved ROI by [Percentage].

Identified and integrated emerging marketing trends and technologies, keeping the brand at the forefront of the industry.

Managed strategic partnerships and external agencies, expanding market reach and enhancing campaign execution.

B Company
|

Community Manager

Colombia

Summary

Managed and optimized digital accounts, providing strategic advice on brand potential and social media presence.

Highlights

Developed and executed social media strategies that increased community engagement by [Percentage] across multiple platforms.

Provided expert consultation on brand positioning and digital presence, enhancing the company's online reputation and reach.

Managed content creation and scheduling for digital accounts, ensuring consistent brand messaging and audience interaction.

Analyzed social media performance metrics to identify trends and optimize content, contributing to a [Percentage] growth in followership.

Maat®
|

Communications Consultant

Colombia

Summary

Provided specialized consultation on communication platforms, focusing on email marketing automation and mass mailing programs.

Highlights

Trained clients on the effective use of Mautic and Bitrix for marketing automation, enhancing their internal capabilities.

Programmed and executed mass email campaigns, optimizing delivery rates and recipient engagement for client initiatives.

Developed best practices for email marketing, ensuring compliance and maximizing campaign reach and impact.

Provided strategic insights on leveraging communication tools to improve customer relationships and drive conversions.

Cotelco Capítulo Antioquia
|

Marketing Consultant

Meta, Colombia

Summary

Consulted on social media management, digital design, and tourism-focused digital strategies to enhance market presence.

Highlights

Developed and implemented digital strategies specifically for the tourism sector, increasing online visibility and engagement for local businesses.

Provided comprehensive social media management advice, leading to a [Percentage] growth in audience interaction and brand loyalty.

Designed compelling digital assets and campaigns that resonated with target audiences, enhancing brand perception.

Analyzed market trends to recommend innovative digital solutions, contributing to the competitive advantage of tourism clients.

Tus Cabellos Online
|

Community Manager

Bogotá D.C., Distrito Capital, Colombia

Summary

Executed high-impact publications and marketing plans, fostering community engagement and brand growth.

Highlights

Created and distributed high-impact digital publications, significantly increasing audience engagement and brand reach.

Developed and executed comprehensive marketing plans tailored to brand objectives, resulting in measurable improvements in online presence.

Managed online communities, fostering positive interactions and responding to inquiries to build brand loyalty.

Analyzed content performance and audience feedback to refine strategies, optimizing future publications for maximum impact.

C&P Cortinas y Puertas
|

Electrical Technician

Bogotá D.C., Distrito Capital, Colombia

Summary

Performed preventive maintenance and installation of large automatic door motors for commercial clients.

Highlights

Conducted preventive maintenance on complex electrical systems for automatic doors, ensuring optimal functionality and reducing downtime.

Installed and configured motors for large-scale automatic doors in prominent commercial establishments, including Cine Colombia and Falabella.

Diagnosed and resolved technical issues efficiently, minimizing operational disruptions for clients.

Adhered to strict safety protocols and industry standards during all maintenance and installation procedures.

PDVSA Petróleos de Venezuela S.A.
|

Industrial Electrician

Venezuela (Bolivarian Republic of)

Summary

Maintained and repaired industrial electrical systems within a large-scale petroleum operation, ensuring continuous functionality and safety.

Highlights

Performed routine maintenance and troubleshooting on critical industrial electrical equipment, ensuring operational continuity for [Number] years.

Diagnosed and repaired complex electrical malfunctions, significantly reducing equipment downtime and preventing costly production delays.

Adhered to stringent safety regulations and protocols, contributing to a secure working environment and minimizing industrial accidents.

Collaborated with engineering teams to implement system upgrades and improvements, enhancing overall plant efficiency and reliability.

Education

Universidad Central de Venezuela

Degree

Graphic Design

Universidad del Zulia

Bachelor

Computer Science

Universidad Nacional Experimental Politécnica de la Fuerza Armada

Bachelor

Systems Engineering

Languages

Spanish
English

Certificates

Email Marketing Fundamentals Course
Protect your Business: Cybersecurity in Remote Work
Google Spreadsheets: Start from Scratch

Issued By

Google

Rank Your Blog Website in Google: SEO For Beginners 2023
Email Marketing 2023 Increase Sales

Skills

Digital Marketing

SEO, SEM, Content Marketing, Email Marketing, Social Media Marketing, Campaign Management, Marketing Strategy, Market Research.

Web Development

Web Design, Wordpress, HTML, CSS, Website Optimization, UX/UI Principles.

Analytics & Data

Business Statistics, Data Analysis, Google Analytics, KPI Tracking, Reporting, A/B Testing.

Communication & Consulting

Customer Service, Client Management, Strategic Consulting, Brand Storytelling, Cross-functional Collaboration, Public Relations.

Leadership & Management

Creative Direction, Team Leadership, Project Management, Strategic Planning, Operational Efficiency.

Technical Skills

Mautic, Bitrix, Google Spreadsheets, Cybersecurity Fundamentals, Industrial Electrical Systems, Preventive Maintenance.